How to Select Your Keywords and Key Phrases

Ninty-nine point nine percent (99.9%) of all online business conducted on the internet begins with a simple search on a search engine. That's why it's absolutely crucial that you research and select the key phrases you optimize your website for. In fact, selecting key phrases can, and often will be, the determining factor that 'makes or breaks' your online business.

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Some of the key phrases we optimize for will be natural. Product names in an e-commerce store for example, are examples of natural key phrases. Each product description page in an online store should be optimized for that product name.

But there are many other key phrases that are not as natural, and we’ll want to choose our key phrases carefully.

There are essentially 3 different factors we want to consider when selecting key phrases.

• Number of times the keyphrase is searched for in Google (where 90% of all internet traffic comes from)


• Amount of competition a keyphrase has. A lot of people think this means the number of results you get from the Google search for a keyphrase, but really we want to know how many people have optimized a page for this keyword.


• How relevant a keyphrase is to you. Obviously, we want to select key phrases that closely match the content of our website.

There are four different tools that I normally use to do my keyphrase analysis and evaluate these key factors. ...Read more